To our friends and future partners:
The future is bright for the legal industry and it’s time we express our admiration. We’ve long been captivated by the power and resilience of the brains behind elite law firms, the ingenuity of business visionaries, the foresight of technology disruptors, and the evolving expectations of the corporate counsel that fuel them—an intricate ecosystem where tradition and innovation walk hand in hand.
But we know it’s not just about the practice of law. We know there’s much more to it.
Standing out from sophisticated competitors where relationships and talent remain tantamount requires a new way of thinking. Even the most creative and innovative legal marketers often struggle to make a significant impact with leading law firms and their corporate counsel counterparts.
For this, we empathize. For this, we can help.
Visionary law firms and legal tech pioneers are not just shaping the future of law, but transforming it. Together, you are redefining excellence and setting a new standard for the modern legal world.
Legal service providers and legal technologists: your ability to navigate and simplify the maze of legal functions such as e-discovery, litigation, contracts, research, regulations and compliance is truly masterful. We’re constantly impressed by your knack for solving problems and building new tools to address them before anyone else even notices they exist.
Legal operations professionals and corporate counsel: we see you leading the charge from within. Your ability to streamline processes, manage risk, and keep your organizations on the right side of regulations is nothing short of remarkable. You’ve proven that legal isn’t just a support function—it’s a strategic driver of business growth. And, as such, we see law firms adapting, innovating, and evolving.
Collectively, your commitment to justice and innovation is the heartbeat of this industry. Here at LIMELIGHT, we’re proud to stand beside you.
An overwhelming frustration and a compelling desire to differentiate both service offerings and new products to the legal market scream for a change in thinking: Why is everyone going to market the same way? This is our opus.
We believe that all of our client-partners need to be met where they are and coached on the proper growth tools and bespoke solutions that will fuel advancement towards their own business goals. This is at the core of everything we do. We dive deep under the covers and go into the trenches to best understand the nuances of your business because we know there is no universal recipe for creating new paths forward and driving growth.
Along with these opportunities, of course there are also challenges. In a world saturated with information and overflowing with competitive options, law firms’, their lawyers’, and alternative legal service providers’ brilliance often gets lost in the noise. The dedication of legal professionals, the nuances of your arguments, and the value you bring to individuals, corporations, and our society in general deserve to be understood, recognized, and celebrated.
LIMELIGHT was born from our passion to empower legal visionaries. Through novel strategies and tactics, we’ve created a space to craft, elevate, and share your stories, captivating the industry and driving meaningful change. After years working with legal’s most prominent strategic communications agencies, we’ve identified a fresh, innovative, and more efficient way forward to support our client-partners. We’re leaning into technology and developing new approaches, strategies, and tactics to elevate and distinguish them. Throw your generic PR and marketing playbooks out the proverbial window– we aim to bring a unique blend of marketing expertise and progressive storytelling prowess, a thorough understanding of the legal ecosystem, along with heartfelt dedication to helping our client-partners become and remain relevant, trusted, and most importantly, remembered.
Trained as lawyers and journalists, we understand the intricacies of your world and the power of effective communication. Our senior-led team’s combined expertise allows us to bridge the gap between the practice of law, business of law, and impactful storytelling that ensures your messages are seen and heard loud and clear across the right platforms and channels to meet your target audiences at the right time
LIMELIGHT is committed to elevating the voices of the legal industry and ensuring your essential work is valued and understood. We believe in your power, your purpose, and your unwavering commitment to grow.
This is just the beginning – we look forward to sharing more thoughts and insights with you soon.
With admiration and support,
Kenny Gary and Erin Harrison
Founders, LIMELIGHT
#StepInto