By Bob Ambrogi Limelight, a communications and marketing agency serving law firms, legal technology companies, and other professional services and B2B companies, has hired Amy Hanan as its chief growth officer, where she will be responsible for leading the agency’s...
Our Insights
Hear about LIMELIGHT in the news and read our latest insights in our blog posts.
LIMELIGHT Appoints Amy Hanan as Chief Growth Officer
Former LRN Corporation CMO to Bolster Digital and Growth Marketing Services Practice to Accelerate B2B Client Success NEW YORK – June 10, 2025 – LIMELIGHT, the growth communications and marketing agency serving professional services, legal services, technology, and...
LIMELIGHT Co-Founder Erin Harrison Named PR News Top Women Award Winner in Business Entrepreneur Category
May 13, 2025, NEW YORK – LIMELIGHT, a leading growth communications firm for the legal and professional services industries, today announced that Erin Harrison, Chief Client Officer and Founding Partner of LIMELIGHT, has been recognized by PR News as a 2025 Top Women...
Redefining the ‘Art of the Deal’: How Law Firms Caught in the Sociopolitical Storm Can Adapt
By Erin Harrison, Chief Client Officer and co-founder of LIMELIGHT Published in The American Lawyer, April 4, 2025 Amid increasing political pressure from the Trump Administration, several major U.S. law firms are altering their business strategies—pledging pro bono...
Your Firm’s Success in 2025? Seven Experts Say…
LIMELIGHT's co-founders, Erin Harrison and Kenny Gary, were recently featured in JD Supra's Perspectives commenting on what law firms should be focusing on for success in 2025. Here's a brief snippet: Focus on innovation and differentiation Kenny Gary and Erin...
LIMELIGHT Tapped as U.S. Legal Sector Marketing Firm for Dow Jones and The Wall Street Journal
Agreement grants LIMELIGHT clients access to Dow Jones’s premium audiences across its portfolio of business publications. LIMELIGHT is thrilled to announce a new collaboration with Dow Jones, publisher of The Wall Street Journal, positioning us as the company’s...
LIMELIGHT and Embrace.ai Announce Strategic Partnership to Transform B2B Growth Communications Services
Partnership will help optimize marketing campaigns, drive operational efficiencies New York and Austin – January 28, 2025 – LIMELIGHT, a leading B2B growth communications agency, and Embrace.ai, an innovator in AI-driven content marketing and product support...
LIMELIGHT Expands Team with Strategic Additions in Growth Communications
Leading growth communications agency continues to expand its footprint as a trusted partner for legal and professional services seeking cutting-edge communication solutions NEW YORK – Jan. 9, 2025 — LIMELIGHT, a leading growth communications firm, today announces the...
LIMELIGHT Co-Founders Featured on Reinventing Professionals Podcast
Tune into this recent podcast episode featured on Ari Kaplan's Reinventing Professionals entitled Lessons Law Firms Can Learn from Legal Tech and Fintech Marketing. LIMELIGHT's founders, Erin Harrison and Kenny Gary, explore legal marketing trends, strategies from...
News of Firms: Matter Launches Media Training Offering
LIMELIGHT, which represents legal and business clients in such sectors as marketing, media relations and crisis management, is launched by former Infinite Global chief growth officer Kenneth Gary and Erin Harrison, who served as SVP at NextTech Communication.
Two Legal Media Veterans Launch Communications Consultancy
Two veterans of legal media have partnered to launch a communications firm to represent legal and business clients in marketing, media relations, crisis management and more.
Leading Legal Marketing Communications Experts Launch LIMELIGHT
Industry veterans Kenneth Gary and Erin Harrison today unveiled LIMELIGHT, a next-generation growth communications firm that leverages technology and deep industry expertise to drive unparalleled results for clients navigating complex legal and business landscapes.
Legal Tech Industry Vets Launch New Marketing Comms Firm LIMELIGHT
Former journalists and marketing professionals Kenneth Gary and Erin Harrison look to leverage their years of experience at the intersection of law, business and technology to offer bespoke communications programs beyond PR for clients, founded in innovation and efficiency.
The AI Revolution and What It Means for Legal CMOs: Insights from Passle’s CMO Series LIVE
The AI revolution isn’t coming—it’s already here. But for legal marketers and business leaders,...
SEO vs. GEO: Why Ranking on Google Is No Longer Enough
By Kenny Gary For the past 20 years, marketing departments have lived and died by three little...
When AI Agents Run Amok: Why Human Judgment and Experience Matter More than Ever
By Meg McEvoy Recently, Futurism highlighted AI’s latest foible in a story first reported by...
Writing for Robots: Why Humans Will Win
By Kenny Gary Over the course of the last week we’ve been approached by several clients and...
Beyond Billboards: Why Relationship Marketing is the Future for Law Firms
Despite meteoric advancements in marketing and business development technologies, the legal...
Make Every Minute Count: How to Ace Your Media Briefings at CLOC Global Institute
The Corporate Legal Operations Consortium (CLOC) Global Institute kicks off next week in Las...
PR Is the (New) Power Move: How Big Law Can Build Influence Amid Political Pressure
In a world where perception drives performance and brand loyalty is built on values, public...
Legal Tech’s $983M Surge: Why AI is at the Center of It All
In the world of legal technology, investment trends often speak volumes about how the industry is...
The Rise of Private Equity-Backed Law Firms: What It Means for Law Firm Marketing Departments
The legal industry is undergoing a potentially transformative transition as private equity firms...
Harnessing Data and Case Studies for Powerful Legal Storytelling
In the legal world, storytelling is often associated with trial lawyers captivating a jury with...
Considering Change of Control: Radical Moves to Impact the Practice—and Marketing—of Law Firms?
President Donald Trump’s return to the White House has triggered a wave of executive orders and...
Maximizing Industry Events: The Power of Conference Reporting, Analyst Relations, and Timely Content
Industry events are more than just opportunities for networking—they are platforms for shaping...
Mastering Niche Audience Ownership: Building a Marketing Ecosystem that Delivers Big Impact
In today’s increasingly crowded digital landscape, businesses that thrive aren’t necessarily the...
2025 Legal Marketing Trends: Authenticity and Micro-Influencers Take Center Stage
In an era where everyone is inundated with advertisements, influencer marketing continues to...
Legal Marketing’s AI Revolution: Unleashing a New Era
The legal industry, once steeped in tradition and formal practices, is undergoing a seismic shift....
Leveraging Technology’s Role in Combatting Disinformation
In an age where information spreads faster than ever, disinformation has become a significant...
The Evolving Threat of Disinformation and Its Impact on PR Programs
Disinformation is no longer just an election-day phenomenon. In previous election cycles,...
The Future is Now: How AGI and Superintelligence Will Transform Legal Marketing
As the legal industry evolves, marketing strategies must adapt to stay ahead of the curve. The...
A Love Letter to the Legal Community
To our friends and future partners: The future is bright for the legal industry and it’s time we...