Tune into this recent podcast episode featured on Ari Kaplan’s Reinventing Professionals entitled Lessons Law Firms Can Learn from Legal Tech and Fintech Marketing. LIMELIGHT’s founders, Erin Harrison and Kenny Gary, explore legal marketing trends, strategies from legal tech and fintech that law firms can adopt, and business development priorities for law firm leaders.
“Gone are the days of the big sleepy law firm; there’s a refreshing wave of both marketing talent and a desire from the upper ranks to take the business to the next level.
…Thought leadership is here to stay; data-led content remains king but how you weave that and how you tell those stories is a differentiator for all firms in a crowded market.”
Tune in to listen HERE.