Marketing once faced the same credibility challenge now confronting compliance professionals: proving value beyond activity reports. Amy Hanan of LIMELIGHT explores how marketing’s transformation — from measuring vanity metrics to demonstrating revenue impact — offers a playbook for compliance leaders seeking to tie their programs to business outcomes.
For years, compliance leaders have wrestled with the same challenge marketers once faced: How do you prove your program is working?
In the DOJ’s “Evaluation of Corporate Compliance Programs,” the agency makes it clear that what matters most is effectiveness. Regulators, boards and executives want more than activity reports that show training completions and hotline tallies. They want measurable proof of impact.
And this expectation isn’t unique to the US. The UK’s Serious Fraud Office and the OECD’s “Good Practice” guidance both highlight the same point: It’s not enough to show effort. You need to show results.
This pressure may feel heavy. But here’s the good news: Compliance is not the first function to face it. Marketing has lived this exact transition, and compliance can learn a lot from marketing’s journey.
To read the full article, visit Corporate Compliance Insights here.