LIMELIGHT is thrilled to welcome Alison Guttman as our newest intern this season. A senior marketing major at Indiana University’s Kelley School of Business, Alison brings two summers of hands-on experience as a Marketing and Business Development Intern at a global law firm, giving her a head start on the legal industry knowledge that fuels so much of our work.
Alison’s passion for digital communications and brand storytelling, paired with her natural gift for connecting with people, made her a great fit for our team.
We sat down with Alison to learn more about what drew her to LIMELIGHT, what she’s most excited to dig into during her marketing internship, and how she likes to spend her time when she’s not busy with work or school.
What drew you to LIMELIGHT and the work that we do?
I was drawn to LIMELIGHT because it combines several areas I’m passionate about including legal marketing and business development. After spending the past two summers as a Marketing and Business Development Intern at a global law firm, I knew I wanted to continue exploring the marketing and communications side of the legal industry. I could tell that LIMELIGHT was a collaborative environment where I would be able to learn from an amazing team while gaining hands-on experience.
What experiences most helped you prepare for your role at LIMELIGHT?
My previous experience in legal marketing and business development has helped to prepare me the most for my role at LIMELIGHT. During my internship, I gained experience across many different areas of marketing and learned how to approach a variety of projects. My marketing coursework at Indiana University’s Kelley School of Business has also helped me to better understand how companies connect with their audiences and build a strong brand. These experiences have prepared me to adapt quickly and continue to grow throughout my time here at LIMELIGHT.
As a senior marketing major, which areas of communications are you most passionate about?
I’m most passionate about digital communications and brand storytelling. I enjoy finding creative ways to communicate what makes a company unique through social media and digital content. What interests me most about digital marketing is the ability to take a brand’s message and bring it to life in a way that connects with others. I’m excited to continue developing these skills and learning from the LIMELIGHT team.
What are you most looking forward to about your internship with LIMELIGHT?
I’m most looking forward to learning from the knowledgeable team at LIMELIGHT and gaining experience working with a variety of clients and projects. I’m excited to see how different communications strategies come together and to continue building my skills in digital marketing. I’m also looking forward to challenging myself by taking on new projects and learning more from people with a plethora of experience in the industry.
What is your “superpower” and what other powers do you hope to possess after your internship?
I would say my superpower is my ability to connect with people. I have always enjoyed meeting new people and getting to know them. This has helped me to form strong relationships both personally and professionally. During my time at LIMELIGHT, I hope to build on that strength by learning how to better understand different audiences and what resonates with them to create content that leaves a lasting impression.
When you get a moment away from work and school, what is your favorite thing to do?
When I have some free time, I love spending it with my family and friends. When I’m home in New Jersey, you can usually find me at the beach or playing games on the boardwalk. I also enjoy trying new restaurants and finding fun places to eat. Traveling is another huge passion of mine, and I’m always excited to explore a new place and experience something new!
To learn more about LIMELIGHT internship opportunities, email stepinto@limelightgrowth.com.