To our clients, collaborators, partners, and friends:
A year ago, we put pen to paper with a love letter to this industry, sharing why we set out to reimagine and redefine the agency model. Our vision was simple: create a space where innovation and growth aren’t just buzzwords, but the foundation of everything we do. We wanted the freedom to champion exciting tech start-ups, support ambitious B2B professional services firms, and help law firms of every size scale without the usual barriers—no red tape, no politics, no limitations. We didn’t want to be limited by any “one-size fits all” gameplans or tactics. Just possibility, built on the lessons of more than 25 years in the field.
As we look ahead, two things are clear: (1) this model isn’t just proven—it’s built to keep evolving, and (2) launching LIMELIGHT wasn’t just the right idea then, it’s the right idea for what comes next.
Twelve months later, LIMELIGHT hasn’t just grown—it’s ignited. What began with two people and a bold belief has evolved into a senior-led team guiding some of the most forward-thinking organizations and technologies in legal, financial, and professional services. But this is only the beginning. We see a future where our model continues to redefine how agencies partner with clients—breaking barriers, accelerating growth, and shaping what’s next for the industries we serve.
Over the past year, we’ve seen firsthand that a shift is happening across the legal, financial, and professional services sectors. New players are entering the market with gamechanging ideas, and we’ve had the privilege of branding and launching several of them. Global consultancies and alternative legal service providers are embracing fresh constructs of partnership, turning to us as strategic advisors. When four legal tech companies were left stranded by their former agencies, they found stability—and momentum—by joining this new way of working. And as advisory firms and Am Law firms look for ways to cut through the noise, our campaigns have shown that it’s possible to spark real traction and lasting impact.
The future belongs to those willing to break outdated and limiting frameworks, and we at LIMELIGHT, in collaboration with our clients and partners, are leading that charge. We’re not tinkering at the edges; we’re building new approaches and processes from the ground up. Strategies that prize flexibility over institutional barriers, innovation over inertia, and impact over billable hours.
That’s why we’ve dismantled outdated pricing structures and replaced them with scalable models that fuel growth for scrappy startups and global giants alike. We’ve redefined marketing leadership through fractional CMO services, proving that organizations deserve senior-level strategy without the burden of overhead. And we’re pioneering the future of digital visibility, weaving generative engine optimization into every campaign so our clients dominate conversations—human and machine alike. It’s no longer just about being trusted and remembered…it’s about being found.
We’ve also made it a priority to practice what we preach by contributing to the broader dialogue shaping our industry. Over the past year, we’ve shared ideas at industry events, published insights in leading trade outlets, and worked alongside respected organizations such as the Legal Marketing Association, ILTA, CLOC, ALM, and JD Supra. Through these collaborations, we’ve helped advance conversations around what modern marketing looks like for legal, financial services, and B2B technologies. Along the way, our work has been recognized by PRNews and trusted by business media leaders including Dow Jones and The Wall Street Journal—opportunities that underscore the importance of the movement we’re helping to build.
Through it all, we’ve remained intentional about growth and who we partner with. Every hire, every engagement, and every new offering reflects one guiding promise: to provide thoughtful, creative, and tailored growth strategies that help businesses move forward with purpose and impact. This is more than an agency. It’s a movement. A declaration that the industry can—and must—evolve. And LIMELIGHT is out in front, setting the pace.
Thank you for believing in us, building with us, and sharing in this vision. Year one was bold. Year two, the light will grow even brighter.
With gratitude and momentum,
Kenny Gary + Erin Harrison
Founders, LIMELIGHT