By Amy Hanan The legal industry is evolving, and marketing must evolve with it. Amy Hanan explores how the CMO+ model—and the rise of fractional CMO partnerships—can help law firms and legal tech companies turn marketing into a true growth engine. The role of the...
By, Arielle Lapiano I studied to be a diplomat. I had visions of becoming an ambassador. Life had other plans. So no, I’m not the lead in The Diplomat like Keri Russell, and I doubt anyone’s making a Netflix series about my life. But turns out I became a...
As the legal marketing landscape continues to evolve, the integration of artificial intelligence (AI) and data analytics is becoming increasingly pivotal. This week, legal marketers from across the Northeast will gather in New York City for the 2025 LMA Northeast...
By Erin Harrison In today’s data-driven business landscape, legal leaders are redefining their role, moving from risk managers to strategic growth enablers. But demonstrating that shift requires more than collecting numbers; it demands using data to tell a compelling...
The legal profession has reached a historic tipping point. An analysis of recent data reveals that women now represent the majority of law students, law firm associates, and federal government lawyers. This generational shift, driven by a consistent increase in...
By Kenny Gary As the 2025 Association of Corporate Counsel (ACC) Annual Meeting approaches next month in Philadelphia, law firms and legal service providers are asking a familiar question: how do we break through to general counsel? The answer is not more content—it’s...
