Kenny Gary and I first met 15 years ago. I was covering the legal industry as an editor and journalist, and Kenny was publisher of ALM’s legal media brands. Even then, we kept coming back to the same idea: in legal and professional services, credibility is earned...
LIMELIGHT is thrilled to welcome Alison Guttman as our newest intern this season. A senior marketing major at Indiana University’s Kelley School of Business, Alison brings two summers of hands-on experience as a Marketing and Business Development Intern at a...
An Interview with LIMELIGHT Advisory Board Member Shawn Gaines Welcome back to LIMELIGHT’s Spotlight Series, where we sit down with the brilliant members of LIMELIGHT’s Advisory Board to get their insights on the challenges facing the professional services landscape,...
By Noah Malamut, LIMELIGHT Mastering Generative Engine Optimization in 2026 Everything to Know About Generative Engine Optimization The Complete 2026 Guide of GEO for B2B GEO: How to make Your Brand Visible in AI Answers in 2026 Mastering AI Generative Engine...
By Grant Ludmer, Account Manager, LIMELIGHT PR teams have more tools at their disposal than ever. Yet despite efficiency gains from these tools, the workload has not gotten any lighter, as PR professionals now own an increasingly complex set of initiatives. For...
By, Meg McEvoy, Vice President, LIMELIGHT We’ve reached the level of genAI maturity where the various publicly-available LLMs now have their own brand reputations, and users have preferences for a tool depending on the output they’re looking for. We’re not sure...
