The rise of generative AI search is giving earned media its most powerful role in a decade. Here’s how to take advantage. By Meg McEvoy In a world dominated by dashboards, UTMs, and ROI spreadsheets, it’s easy for traditional PR pros—especially those with roots...
The tech world is watching closely as tensions rise between OpenAI and Microsoft—two of the most powerful players behind the generative AI revolution. At the center of the drama is OpenAI’s rumored push to become a fully for-profit company, along with growing...
Organizing thoughts can be hard. Finding time and maximizing potential impact is even more challenging. On the heels of a busy legal conference and trade show season, we thought it might be useful to share some of our collected thoughts on one of the overwhelming top...
As large language models (LLMs) like ChatGPT, Claude, and Google’s Gemini reshape how legal information is searched and summarized, law firms must rethink how they communicate with General Counsel (GCs) and Chief Legal Officers (CLOs). Increasingly, these senior legal...
By Kenny Gary The future of legal marketing isn’t five years away. It’s 18 months out—and it’s accelerating. A new paper, AI 2027, authored by AI researcher Daniel Kokotajlo (formerly lead researcher at OpenAI) and collaborators, presents a provocative forecast: by...
The AI revolution isn’t coming—it’s already here. But for legal marketers and business leaders, the question isn’t just how to use AI. It’s how to use it responsibly, competitively, and credibly in a profession built on precision and trust. At Passle’s CMO Series LIVE...
