The State of PR in 2026: More Tools, More Pressure

The State of PR in 2026: More Tools, More Pressure

By Grant Ludmer, Account Manager, LIMELIGHT PR teams have more tools at their disposal than ever. Yet despite efficiency gains from these tools, the workload has not gotten any lighter, as PR professionals now own an increasingly complex set of initiatives.  For...
If LLMs Were on a 90s Dating Show

If LLMs Were on a 90s Dating Show

By, Meg McEvoy, Vice President, LIMELIGHT We’ve reached the level of genAI maturity where the various publicly-available LLMs now have their own brand reputations, and users have preferences for a tool depending on the output they’re looking for. We’re not sure...
Your Next Client Is Asking AI About Your Law Firm Right Now

Your Next Client Is Asking AI About Your Law Firm Right Now

By Erin Harrison, Chief Client Officer & Founding Partner, LIMELIGHT A general counsel with a bet-the-company matter no longer starts with a referral call or a Chambers ranking. Increasingly, the first move is a question typed into ChatGPT, Perplexity, or...