With Legalweek moving for the first time in decades from the Midtown Hilton to the Javits Center, the legal tech community is feeling a lot of uncertainty about what to expect. At LIMELIGHT, we know that a venue change this significant impacts more than just the...
LIMELIGHT partners with InnovAItion Partners to launch the AI Leader Innovation Growth Network (ALIGN) — a community built for the marketing and communications leaders now driving AI transformation inside professional services firms. By Kenny Gary, CEO &...
By Erin Harrison If you had asked me 20 (or more) years ago where I’d be today, I would have told you, with absolute certainty, that I’d be practicing law. Since high school, my path was clear. As an undergrad political science major preparing for my LSAT, I was on...
Why AI Tools Alone Won’t Save Law Firm Marketing—and What Will By, Kenny Gary When Anthropic released Claude Cowork, the reaction across marketing, legal, and professional services teams was immediate and visceral. This wasn’t just another model update. It wasn’t...
Brand discovery isn’t just about ranking on Google anymore. Welcome to the era of GEO—generative engine optimization—where your visibility depends on whether AI actually knows you exist. On February 2, Muck Rack published their Guide to Generative Engine...
Reputation Isn’t Soft Anymore—and Law Firms Shouldn’t Treat It That Way By, Arielle Lapiano Most law firms will tell you reputation matters. But in practice, reputation is the red-headed stepchild of firm strategy. It’s acknowledged, but rarely managed with the same...
