Why AI Tools Alone Won’t Save Law Firm Marketing—and What Will By, Kenny Gary When Anthropic released Claude Cowork, the reaction across marketing, legal, and professional services teams was immediate and visceral. This wasn’t just another model update. It wasn’t...
Brand discovery isn’t just about ranking on Google anymore. Welcome to the era of GEO—generative engine optimization—where your visibility depends on whether AI actually knows you exist. On February 2, Muck Rack published their Guide to Generative Engine...
Reputation Isn’t Soft Anymore—and Law Firms Shouldn’t Treat It That Way By, Arielle Lapiano Most law firms will tell you reputation matters. But in practice, reputation is the red-headed stepchild of firm strategy. It’s acknowledged, but rarely managed with the same...
The Grateful Dead legend was a masterclass in adapting to change. For a legal profession facing unprecedented disruption, his legacy philosophy of constant improvisation isn’t just musical history—it’s a roadmap for future excellence. By, Kenny Gary If you...
By Amy Hanan The legal industry is evolving, and marketing must evolve with it. Amy Hanan explores how the CMO+ model—and the rise of fractional CMO partnerships—can help law firms and legal tech companies turn marketing into a true growth engine. The role of the...
By, Arielle Lapiano I studied to be a diplomat. I had visions of becoming an ambassador. Life had other plans. So no, I’m not the lead in The Diplomat like Keri Russell, and I doubt anyone’s making a Netflix series about my life. But turns out I became a...
