Why AI Tools Alone Won’t Save Law Firm Marketing—and What Will By, Kenny Gary When Anthropic released Claude Cowork, the reaction across marketing, legal, and professional services teams was immediate and visceral. This wasn’t just another model update. It wasn’t...
By, Arielle Lapiano I studied to be a diplomat. I had visions of becoming an ambassador. Life had other plans. So no, I’m not the lead in The Diplomat like Keri Russell, and I doubt anyone’s making a Netflix series about my life. But turns out I became a...
As the legal marketing landscape continues to evolve, the integration of artificial intelligence (AI) and data analytics is becoming increasingly pivotal. This week, legal marketers from across the Northeast will gather in New York City for the 2025 LMA Northeast...
By, Meg McEvoy If you wandered the halls and exhibits at ILTACON 2025, you may have noticed something unusual. It wasn’t a new AI-powered product or cloud-based collaboration tool—though there were plenty of those, too. It was the language. Legal technology vendors,...
by Amy Hanan Our friends and partners at JD Supra have long been in conversation with in-house counsel and other readers of law firm analysis and commentary to understand exactly what they want from legal thought leadership. During a recent conversation with JD...
