Brand discovery isn’t just about ranking on Google anymore. Welcome to the era of GEO—generative engine optimization—where your visibility depends on whether AI actually knows you exist. On February 2, Muck Rack published their Guide to Generative Engine...
Reputation Isn’t Soft Anymore—and Law Firms Shouldn’t Treat It That Way By, Arielle Lapiano Most law firms will tell you reputation matters. But in practice, reputation is the red-headed stepchild of firm strategy. It’s acknowledged, but rarely managed with the same...
NEW YORK, NY – LIMELIGHT, a premier strategic growth communications and specialized marketing firm for the legal and professional services sectors, is proud to announce that Chief Client Officer and Co-Founder Erin Harrison has been named to the Corporate Counsel...
The Grateful Dead legend was a masterclass in adapting to change. For a legal profession facing unprecedented disruption, his legacy philosophy of constant improvisation isn’t just musical history—it’s a roadmap for future excellence. By, Kenny Gary If you...
Growth communications agency further strengthens its capabilities in B2B strategy and integrated marketing programs NEW YORK – Jan. 7, 2026 — LIMELIGHT, a leading growth communications firm, today announces the appointment of Sean Hojnacki as Senior Director. This...
