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Thought Leadership in the Age of AI: What Corporate Counsel Actually Want

Thought Leadership in the Age of AI: What Corporate Counsel Actually Want

Jul 11, 2025 | Blog

By Kenny Gary We’re living through a pivotal shift in how legal expertise is discovered, evaluated, and trusted. And if you’re a law firm marketer, partner, or in-house counsel reading this sentence, you’re already part of the transformation. With overflowing inboxes,...
Structuring Content for General Counsel and AI: A New Standard for Law Firm Marketing

Structuring Content for General Counsel and AI: A New Standard for Law Firm Marketing

Jun 24, 2025 | Blog

Organizing thoughts can be hard. Finding time and maximizing potential impact is even more challenging. On the heels of a busy legal conference and trade show season, we thought it might be useful to share some of our collected thoughts on one of the overwhelming top...
Writing for General Counsel in the Age of AI: How Law Firms Can Stay Discoverable and Trusted

Writing for General Counsel in the Age of AI: How Law Firms Can Stay Discoverable and Trusted

Jun 19, 2025 | Blog

As large language models (LLMs) like ChatGPT, Claude, and Google’s Gemini reshape how legal information is searched and summarized, law firms must rethink how they communicate with General Counsel (GCs) and Chief Legal Officers (CLOs). Increasingly, these senior legal...
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