The State of PR in 2026: More Tools, More Pressure

The State of PR in 2026: More Tools, More Pressure

By Grant Ludmer, Account Manager, LIMELIGHT PR teams have more tools at their disposal than ever. Yet despite efficiency gains from these tools, the workload has not gotten any lighter, as PR professionals now own an increasingly complex set of initiatives.  For...
Why Your Brand Is Invisible to AI (And What PR Can Do About It)

Why Your Brand Is Invisible to AI (And What PR Can Do About It)

Brand discovery isn’t just about ranking on Google anymore. Welcome to the era of GEO—generative engine optimization—where your visibility depends on whether AI actually knows you exist. On February 2, Muck Rack published their Guide to Generative Engine...