Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

By Kenny Gary The future of legal marketing isn’t five years away. It’s 18 months out—and it’s accelerating. A new paper, AI 2027, authored by AI researcher Daniel Kokotajlo (formerly lead researcher at OpenAI) and collaborators, presents a provocative forecast: by...
LIMELIGHT Appoints Amy Hanan as Chief Growth Officer

LIMELIGHT Appoints Amy Hanan as Chief Growth Officer

Former LRN Corporation CMO to Bolster Digital and Growth Marketing Services Practice to Accelerate B2B Client Success NEW YORK – June 10, 2025 – LIMELIGHT, the growth communications and marketing agency serving professional services, legal services, technology, and...
SEO vs. GEO: Why Ranking on Google Is No Longer Enough

SEO vs. GEO: Why Ranking on Google Is No Longer Enough

By Kenny Gary For the past 20 years, marketing departments have lived and died by three little letters: SEO. The holy grail of search. The secret sauce to web traffic. The magic wand for growth. But a new acronym is crashing the party — and it’s powered by, you...