Reputation Isn’t Soft Anymore—and Law Firms Shouldn’t Treat It That Way By, Arielle Lapiano Most law firms will tell you reputation matters. But in practice, reputation is the red-headed stepchild of firm strategy. It’s acknowledged, but rarely managed with the same...
The Grateful Dead legend was a masterclass in adapting to change. For a legal profession facing unprecedented disruption, his legacy philosophy of constant improvisation isn’t just musical history—it’s a roadmap for future excellence. By, Kenny Gary If you...
By Amy Hanan The legal industry is evolving, and marketing must evolve with it. Amy Hanan explores how the CMO+ model—and the rise of fractional CMO partnerships—can help law firms and legal tech companies turn marketing into a true growth engine. The role of the...
By, Arielle Lapiano I studied to be a diplomat. I had visions of becoming an ambassador. Life had other plans. So no, I’m not the lead in The Diplomat like Keri Russell, and I doubt anyone’s making a Netflix series about my life. But turns out I became a...
As the legal marketing landscape continues to evolve, the integration of artificial intelligence (AI) and data analytics is becoming increasingly pivotal. This week, legal marketers from across the Northeast will gather in New York City for the 2025 LMA Northeast...
By Erin Harrison In today’s data-driven business landscape, legal leaders are redefining their role, moving from risk managers to strategic growth enablers. But demonstrating that shift requires more than collecting numbers; it demands using data to tell a compelling...
