By Kenny Gary The future of legal marketing isn’t five years away. It’s 18 months out—and it’s accelerating. A new paper, AI 2027, authored by AI researcher Daniel Kokotajlo (formerly lead researcher at OpenAI) and collaborators, presents a provocative forecast: by...
By Kenny Gary For the past 20 years, marketing departments have lived and died by three little letters: SEO. The holy grail of search. The secret sauce to web traffic. The magic wand for growth. But a new acronym is crashing the party — and it’s powered by, you...
By Meg McEvoy Recently, Futurism highlighted AI’s latest foible in a story first reported by Business Insider: professors created a startup software company run entirely by AI agents that racked up thousands in costs doing…well, essentially nothing useful. A team from...
By Kenny Gary Over the course of the last week we’ve been approached by several clients and prospects who have won new business sparked solely from positive search results in ChatGPT. Over the course of the last 2.5 years since ChatGPT launched, we’ve braced...
Despite meteoric advancements in marketing and business development technologies, the legal industry – specifically law firms and their lawyers – simply do not have the liberty to rely solely on traditional marketing tactics to drive sustainable growth. Today’s legal...
