Beyond the IR Deck: How Private Equity Can Stand Out to LPs

Beyond the IR Deck: How Private Equity Can Stand Out to LPs

By, Kenny Gary Private equity has always been a high-stakes, high-noise game…and now the stadium is packed and the audio’s cranked. LPs are sifting through a sea of funds, and simply being “solid” or “seasoned” won’t cut it. A recent DealStreetAsia article...
SEO vs. GEO: Why Ranking on Google Is No Longer Enough

SEO vs. GEO: Why Ranking on Google Is No Longer Enough

By Kenny Gary For the past 20 years, marketing departments have lived and died by three little letters: SEO. The holy grail of search. The secret sauce to web traffic. The magic wand for growth. But a new acronym is crashing the party — and it’s powered by, you...