Organizing thoughts can be hard. Finding time and maximizing potential impact is even more challenging. On the heels of a busy legal conference and trade show season, we thought it might be useful to share some of our collected thoughts on one of the overwhelming top...
As large language models (LLMs) like ChatGPT, Claude, and Google’s Gemini reshape how legal information is searched and summarized, law firms must rethink how they communicate with General Counsel (GCs) and Chief Legal Officers (CLOs). Increasingly, these senior legal...
By Kenny Gary For the past 20 years, marketing departments have lived and died by three little letters: SEO. The holy grail of search. The secret sauce to web traffic. The magic wand for growth. But a new acronym is crashing the party — and it’s powered by, you...
By Kenny Gary Over the course of the last week we’ve been approached by several clients and prospects who have won new business sparked solely from positive search results in ChatGPT. Over the course of the last 2.5 years since ChatGPT launched, we’ve braced...
In the legal world, storytelling is often associated with trial lawyers captivating a jury with compelling narratives. However, storytelling extends far beyond the courtroom. Today’s most successful law firms leverage data and case studies to tell richer, more...
