By Amy Hanan The legal industry is evolving, and marketing must evolve with it. Amy Hanan explores how the CMO+ model—and the rise of fractional CMO partnerships—can help law firms and legal tech companies turn marketing into a true growth engine. The role of the...
As the legal marketing landscape continues to evolve, the integration of artificial intelligence (AI) and data analytics is becoming increasingly pivotal. This week, legal marketers from across the Northeast will gather in New York City for the 2025 LMA Northeast...
Marketing once faced the same credibility challenge now confronting compliance professionals: proving value beyond activity reports. Amy Hanan of LIMELIGHT explores how marketing’s transformation — from measuring vanity metrics to demonstrating revenue impact — offers...
By, Meg McEvoy If you wandered the halls and exhibits at ILTACON 2025, you may have noticed something unusual. It wasn’t a new AI-powered product or cloud-based collaboration tool—though there were plenty of those, too. It was the language. Legal technology vendors,...
By, Kenny Gary Private equity has always been a high-stakes, high-noise game…and now the stadium is packed and the audio’s cranked. LPs are sifting through a sea of funds, and simply being “solid” or “seasoned” won’t cut it. A recent DealStreetAsia article...
