Organizing thoughts can be hard. Finding time and maximizing potential impact is even more challenging. On the heels of a busy legal conference and trade show season, we thought it might be useful to share some of our collected thoughts on one of the overwhelming top...
As large language models (LLMs) like ChatGPT, Claude, and Google’s Gemini reshape how legal information is searched and summarized, law firms must rethink how they communicate with General Counsel (GCs) and Chief Legal Officers (CLOs). Increasingly, these senior legal...
By Kenny Gary The future of legal marketing isn’t five years away. It’s 18 months out—and it’s accelerating. A new paper, AI 2027, authored by AI researcher Daniel Kokotajlo (formerly lead researcher at OpenAI) and collaborators, presents a provocative forecast: by...
By Kenny Gary For the past 20 years, marketing departments have lived and died by three little letters: SEO. The holy grail of search. The secret sauce to web traffic. The magic wand for growth. But a new acronym is crashing the party — and it’s powered by, you...
By Kenny Gary Over the course of the last week we’ve been approached by several clients and prospects who have won new business sparked solely from positive search results in ChatGPT. Over the course of the last 2.5 years since ChatGPT launched, we’ve braced...
