Brand discovery isn’t just about ranking on Google anymore. Welcome to the era of GEO—generative engine optimization—where your visibility depends on whether AI actually knows you exist. On February 2, Muck Rack published their Guide to Generative Engine...
By, Kenny Gary Private equity has long thrived on exclusivity, performance, and relationships, but in today’s capital climate, where even the most reputable pensions and endowments are reassessing their allocations, firms can’t rely on legacy networks or vintage fund...
For decades, private equity thrived in the shadows. Secret handshakes, velvet ropes, and an invitation-only vibe that would make even the most exclusive nightclubs jealous. Discretion, exclusivity, and a tight-knit network of LPs and advisors were the secret sauce for...
By Kenny Gary For the past 20 years, marketing departments have lived and died by three little letters: SEO. The holy grail of search. The secret sauce to web traffic. The magic wand for growth. But a new acronym is crashing the party — and it’s powered by, you...
By Kenny Gary Over the course of the last week we’ve been approached by several clients and prospects who have won new business sparked solely from positive search results in ChatGPT. Over the course of the last 2.5 years since ChatGPT launched, we’ve braced...
